Digital experience excellence is about understanding both the business and the user
I have a desire to find creative solutions to problems in the crossroad between user centricity and business demands. User experiences that stand out is not created through a thorough planning and development process, but through iterative work. Through a data-driven design and development process we learn from our end-users and creates effective and fit-for-purpose solutions.
With my technical background and business mindset I can bridge the gap between business, design and tech-teams to ensure that both user expectations and business demands are met.
With more than 10 years of UX experience as a designer and team lead in FinTech, E-commerce, mobile apps and digital marketing I bring a deep understanding on different ways of working for agile teams.