I am a strategist and designer with over 20 years of experience in the digital industry
I am a keen systematic and analytical thinker and conceptual design practitioner with a strong focus on end-user motivations and business needs. I am insights-driven and data-savvy. I have worked with both B2B and B2C clients across a variety of industries and organisations.
In my work I combine strategic thinking, people focus and business understanding and am helping teams to create meaningful and viable services that make people feel comfortable with their choices.
I help organisations by crystallising complexity and ambiguity into strategic visions and roadmaps, by building bridges and connections between people and domains, and by fostering and nurturing co-creation and collaboration to form strong communities.