Digital services

“We specialise in improving digital performance and effectiveness. In most cases this starts with reducing internal complexity whether it is systems or processes. Our insight and expertise spans from user experience to architecture design. We also excel in in omnichannel content management. ”

– Sami Masala, Service area lead

End-to-end Digital Service Development

Our unique business-driven approach will help you implement even major reforms of digital services. In the development of end-to-end digital services, both the user and business experience, as well as digital capabilities, must be taken into account.

We have experience in the development of both B2C and B2B online services, sales and marketing automation, and implementation of multichannel e-commerce and content management solutions also in challenging international environments.

Our know-how in digital services encompasses, among others:

  • Holistic solution design
  • Digital service concept design
  • eCommerce
  • Web content management
  • Enterprise content management
  • Management of digital assets & materials

Development of end-to-end digital services

Our development service is based on our data and content management expertise, which is valued by many Nordic Top 100 organizations, as well as the seamless combination of architecture, technology, and service experience design. Our approach leads to a better customer experience because we are able to identify and consider different dependencies in the service from its back-end systems’ architecture to the end-user experience.

Our design philosophy in digital service development enables a smooth journey from idea to implementation, service maintenance, and further development. We create structurally sustainable foundations for services, on which you can efficiently build different solutions, such as AI/ML solutions. This allows you to respond to future customer and business needs in an agile manner. We combine your data, content, operations, and brand experience in a new way to create personal experiences expected by modern customers.

Service design and UX

Loihde Advisory approaches the design of online services and user experiences from the perspective of sustainable development. For us, user experience design goes beyond the surface and user interfaces. We combine our understanding of technological capabilities and extensive experience in designing complex digital service experiences with our understanding of how to optimize operational models to improve business efficiency.

In addition to providing a world-class user experience, we ensure that:

  • You can automatize routine tasks related to basic maintenance.
  • You can provide service even to a very specific target group.
  • You will gather exponentially better customer insight data than you are gathering now.
  • You can personalize user experiences.
  • You will be truly data-driven.

Technologies and capabilities

Competitive smart technologies for providing online services are constantly being developed around the world with major investments. That is why, in many cases, building a solution from scratch by yourself is both unnecessary and slow. Investments for development should rather be used for choosing the best suitable option from existing technologies, as well as for its integration and deployment in a way that creates a unique competitive advantage.

Loihde Advisory is a technology-independent organization. Our independence is based on tested solution models and knowledge of the strengths and weaknesses of the technologies used in those solutions. Identifying the most appropriate technology for the big picture and creating a carefully designed concept for utilizing this technology always requires both expertise and knowledge of the application area’s best practices.

We are well versed in the technologies that will help you provide world-class online services to your customers:

  • Content Management Systems (Headless, WCMS, ECMS), e.g. Contentful, Coremedia, WordPress
  • Digital Experience Platforms (DXPs), e.g. Optimizely (Episerver), Sitecore, Coremedia
  • E-commerce Platforms, e.g. BigCommerce, Shopify
  • Real-time Interaction Management (RTIM), e.g. Pega, Adobe
  • Customer Journey Optimization, e.g. Journey Orchestration Engine (JOE), Next Best Action (NBA)
  • Customer Relationship Management (CRM) and Customer Data Platforms (CDPs)
  • Digital Asset Management (DAM)
  • Web analytics
  • Product Information Management (PIM)
  • Data Management Platforms (DMPs)

Architecture design

We create structurally sustainable architectures for services. When your service has a strong foundation, you can, for instance, utilize AI/ML solutions efficiently and respond to future customer and business needs in an agile manner. We design the right building blocks for providing modern online services and integrating them into your business processes in a coordinated way. We help you choose the best digital technologies for building capabilities.

Our strength is our extensive expertise and experience in solution design, information management, content management, e-commerce, and the design of multichannel online services.

We specialize in the following areas of architecture:

  • Enterprise architecture
  • IT and data strategy
  • Omnichannel content management
  • Digital experience management
  • E-commerce and digital marketing
  • Data platforms and analytics

Want to know more?

Contact Sami Masala, Service Area Lead

Service area experts

  • Digital services
  • Service design and UX
Adrian Cotfas
  • Digital services
  • Service design and UX
Michael Dlugosch
Jan Enlund
  • Digital services
  • E-commerce and Omnichannel
  • Project Management
Jan Enlund
  • Digital services
  • Lean agile
  • Project Management
Kira Hellström
  • Digital services
  • E-commerce and Omnichannel
  • Service design and UX
Patrik Helminen
  • Digital services
  • E-commerce and Omnichannel
  • Service design and UX
Outi Immonen
Jukka-Pekka Kääriäinen
  • Architectures
  • Data platforms & reporting
  • Digital services
  • Management
Jukka-Pekka Kääriäinen
  • Architectures
  • Digital services
  • Project Management
Mika Käck
Helinä Karell
  • Customer Data and CRM
  • Data governance
  • Digital services
  • Lean agile
  • Project Management
Helinä Karell
Timo Karsisto
  • Architectures
  • Digital services
  • E-commerce and Omnichannel
  • Lean agile
Timo Karsisto
  • Architectures
  • Digital services
  • Sales
Sami Masala
Talent Base Mikko Meriluoto
  • Digital services
  • E-commerce and Omnichannel
  • Project Management
  • Management
Mikko Meriluoto
Mikko Mustakallio
  • Architectures
  • Digital services
  • E-commerce and Omnichannel
  • Lean agile
  • Management
Mikko Mustakallio
Sakke Mustonen
  • Digital services
  • E-commerce and Omnichannel
  • Lean agile
  • Service design and UX
Sakke Mustonen
Johannes Paarvala
  • Architectures
  • Digital services
  • E-commerce and Omnichannel
Johannes Paarvala
Anu Peltola
  • Customer Data and CRM
  • Data management and quality
  • Digital services
  • Project Management
Anu Peltola
  • Customer Data and CRM
  • Digital services
  • Lean agile
  • Project Management
Tarja Pöntinen
  • Data management and quality
  • Digital services
  • E-commerce and Omnichannel
Jouko Poranen
Eero Puisto
  • Architectures
  • Digital services
  • E-commerce and Omnichannel
Eero Puisto
  • Digital services
  • Service design and UX
Sami Rahola
Jari Ratinen
  • Data platforms & reporting
  • Digital services
  • E-commerce and Omnichannel
Jari Ratinen
Tuija Riekkinen
  • Digital services
  • E-commerce and Omnichannel
  • Service design and UX
Tuija Riekkinen
Jouni Saarenpää
  • Digital services
  • E-commerce and Omnichannel
  • HR
  • Management
Jouni Saarenpää
  • Architectures
  • Customer Data and CRM
  • Digital services
Samuli Sepponen
Hans-Christian Stoltz
  • Digital services
  • E-commerce and Omnichannel
  • Service design and UX
Hans-Christian Stoltz
Juha Tikkanen
  • Architectures
  • Digital services
  • E-commerce and Omnichannel
  • Sales
Juha Tikkanen
  • Data management and quality
  • Digital services
  • Service design and UX
Pauliina Tuomainen
Sini Vartiainen
  • Customer Data and CRM
  • Digital services
  • E-commerce and Omnichannel
  • Privacy
Sini Vartiainen
  • Digital services
  • E-commerce and Omnichannel
  • Sales
Marja Viitala