Digital services

“We specialise in improving digital performance and effectiveness. In most cases this starts with reducing internal complexity whether it is systems or processes. Our insight and expertise spans from user experience to architecture design. We also excel in in omnichannel content management. ”

– Sami Masala, Service area lead

End-to-end Digital Service Development

Our unique business-driven approach will help you implement even major reforms of digital services. In the development of end-to-end digital services, both the user and business experience, as well as digital capabilities, must be taken into account.

We have experience in the development of both B2C and B2B online services, sales and marketing automation, and implementation of multichannel e-commerce and content management solutions also in challenging international environments.

Our know-how in digital services encompasses, among others:

Holistic solution design
Digital service concept design
eCommerce
Web content management
Enterprise content management
Management of digital assets & materials

Development of end-to-end digital services

Our development service is based on our data and content management expertise, which is valued by many Nordic Top 100 organizations, as well as the seamless combination of architecture, technology, and service experience design. Our approach leads to a better customer experience because we are able to identify and consider different dependencies in the service from its back-end systems’ architecture to the end-user experience.

Our design philosophy in digital service development enables a smooth journey from idea to implementation, service maintenance, and further development. We create structurally sustainable foundations for services, on which you can efficiently build different solutions, such as AI/ML solutions. This allows you to respond to future customer and business needs in an agile manner. We combine your data, content, operations, and brand experience in a new way to create personal experiences expected by modern customers.

Service design and UX

Loihde Advisory approaches the design of online services and user experiences from the perspective of sustainable development. For us, user experience design goes beyond the surface and user interfaces. We combine our understanding of technological capabilities and extensive experience in designing complex digital service experiences with our understanding of how to optimize operational models to improve business efficiency.

In addition to providing a world-class user experience, we ensure that:

You can automatize routine tasks related to basic maintenance.
You can provide service even to a very specific target group.
You will gather exponentially better customer insight data than you are gathering now.
You can personalize user experiences.
You will be truly data-driven.

Technologies and capabilities

Competitive smart technologies for providing online services are constantly being developed around the world with major investments. That is why, in many cases, building a solution from scratch by yourself is both unnecessary and slow. Investments for development should rather be used for choosing the best suitable option from existing technologies, as well as for its integration and deployment in a way that creates a unique competitive advantage.

Loihde Advisory is a technology-independent organization. Our independence is based on tested solution models and knowledge of the strengths and weaknesses of the technologies used in those solutions. Identifying the most appropriate technology for the big picture and creating a carefully designed concept for utilizing this technology always requires both expertise and knowledge of the application area’s best practices.

We are well versed in the technologies that will help you provide world-class online services to your customers:

Content Management Systems (Headless, WCMS, ECMS), e.g. Contentful, Coremedia, WordPress
Digital Experience Platforms (DXPs), e.g. Optimizely (Episerver), Sitecore, Coremedia
E-commerce Platforms, e.g. BigCommerce, Shopify
Real-time Interaction Management (RTIM), e.g. Pega, Adobe
Customer Journey Optimization, e.g. Journey Orchestration Engine (JOE), Next Best Action (NBA)
Customer Relationship Management (CRM) and Customer Data Platforms (CDPs)
Digital Asset Management (DAM)
Web analytics
Product Information Management (PIM)
Data Management Platforms (DMPs)

Architecture design

We create structurally sustainable architectures for services. When your service has a strong foundation, you can, for instance, utilize AI/ML solutions efficiently and respond to future customer and business needs in an agile manner. We design the right building blocks for providing modern online services and integrating them into your business processes in a coordinated way. We help you choose the best digital technologies for building capabilities.

Our strength is our extensive expertise and experience in solution design, information management, content management, e-commerce, and the design of multichannel online services.

We specialize in the following areas of architecture: